For Low Kheng Boon, the COVID-19 pandemic became the starting point of an entrepreneurial journey shaped by one of the biggest shifts in modern retail: the rapid movement from traditional commerce towards digital and social commerce.
As businesses and consumers changed the way they interacted, Low observed how conventional retail models were increasingly being challenged by online platforms and content-driven buying behaviour.
This shift revealed what he saw as the future of commerce, where visibility, attention and conversion increasingly happen online.
Starting from zero as a solo eCommerce seller, Low learned the industry through direct execution. Those experiences eventually led him to establish DreamX Media Sdn Bhd, a Malaysian TikTok Shop Partner and eCommerce enabler helping brands scale through content, livestreaming, affiliate ecosystems and data-driven commerce.
Starting From Zero During the Pandemic
Low entered eCommerce during the COVID-19 pandemic.
He began as a solo seller, without an established operation behind him.
Instead of learning eCommerce purely through theory, he developed his understanding by doing the work himself.
He learned about product positioning, customer behaviour, content conversion and platform mechanics through daily execution.
The early period was challenging, but it provided him with an important foundation.
Low was able to experience the realities of online commerce directly, including the challenges sellers face when trying to attract attention, convert customers and scale operations.
Recognising the Rise of Social Commerce
Through this hands-on experience, Low began noticing another major change in the digital economy: the rapid rise of social commerce.
TikTok Shop, in particular, was emerging as an increasingly important retail channel.
For Low, this represented more than another eCommerce trend.
It reflected a structural change in how consumers discovered products and made purchasing decisions.
Commerce was becoming increasingly connected to content.
Instead of customers deliberately visiting an online marketplace and searching for a product, products could now be discovered through videos, creators and livestreams while consumers were already engaging with entertainment content.
Making the Pivot Into TikTok Shop
Recognising this shift, Low made a deliberate decision to move fully into the TikTok Shop ecosystem.
The transition required more than simply opening a store on another platform.
Low immersed himself in the operational mechanics behind social commerce.
He studied how content influenced buying decisions, how livestreams could drive engagement and how different elements of the customer journey affected conversion.
This experience helped him develop a deeper understanding of the psychology behind online purchasing behaviour.
Learning Across F&B, Beauty and Retail
As his exposure increased, Low worked across businesses in industries including F&B, beauty facial chains and retail.
These experiences showed him that social commerce was becoming increasingly dependent on structured content systems.
Brands could no longer rely entirely on individual campaigns or isolated pieces of content.
They needed repeatable systems capable of continuously generating attention, converting that attention into sales and using performance data to improve future execution.
This insight became the foundation for DreamX Media.
Establishing DreamX Media Sdn Bhd
Low eventually founded DreamX Media Sdn Bhd to transform his experience as a seller into a more scalable business model.
DreamX Media operates as a TikTok Shop Partner (TSP) and eCommerce enabler in Malaysia.
The company focuses on helping brands scale within the modern digital economy, particularly businesses operating in FMCG and fashion.
Rather than approaching TikTok Shop as simply another sales channel, DreamX Media develops social commerce systems designed to connect content, creators, livestreaming and shop management.
Building Full-Funnel Social Commerce Systems
One of DreamX Media’s key capabilities is its full-funnel social commerce approach.
The company’s ecosystem incorporates several components, including livestreaming, short-form content, affiliate ecosystems and data-driven shop management.
Each component plays a different role.
Short-form content can generate awareness and product discovery.
Livestreaming creates an environment for real-time engagement and conversion.
Affiliate networks allow brands to extend their reach through creators.
Data-driven shop management helps identify what is working and where improvements can be made.
Bringing these components together allows DreamX Media to create a more structured approach to social commerce.
Turning Attention Into Revenue
Low’s approach reflects an important characteristic of today’s digital economy: attention alone does not guarantee commercial success.
A video may generate significant views without producing meaningful sales.
Similarly, a brand may have strong products but struggle to gain sufficient visibility online.
DreamX Media focuses on connecting these two sides.
Its role is to help brands turn digital attention into more consistent and scalable revenue by developing systems around the complete customer journey.
This includes understanding what attracts consumers, what encourages engagement and what ultimately influences conversion.
Building From a Seller-First Perspective
A central differentiator for DreamX Media is what the company describes as its Seller-First DNA.
Low began his journey as a seller himself.
Because of this, his understanding of social commerce was developed through direct experience with the challenges of operating and scaling an online business.
This perspective influences how DreamX Media works with its clients.
Rather than looking only at campaign metrics, the company considers the broader commercial realities facing sellers, from product visibility and content performance to conversion and profitability.
For Low, this practical understanding is essential when designing systems that need to perform in real market conditions.
From Individual Execution to Scalable Systems
Low’s entrepreneurial journey represents a transition from individual execution towards system building.
He began during the pandemic as a solo eCommerce seller learning through experimentation.
As TikTok Shop and social commerce grew, he recognised the opportunity to transform that experience into structured frameworks that other businesses could use.
DreamX Media became the vehicle for that transition.
Today, the company works to help brands navigate an increasingly content-driven retail environment by combining entertainment, commerce, creators, data and operational execution.
For Low, the future of commerce is not simply about being present online. It is about building systems capable of turning visibility into conversion and attention into sustainable commercial results.
Through DreamX Media, he continues to pursue that objective: helping brands transform digital attention into consistent, scalable revenue in the era of shoppertainment.