For Eddie Wong, durian is more than one of Malaysia’s most iconic fruits. It represents heritage, hospitality and the memories people carry with them long after experiencing Malaysia.
Through Sunshine Kingdom, Eddie has transformed his passion for durian and tourism into a Malaysian food souvenir brand that celebrates local flavours while introducing them to travellers from around the world.
Turning a Love for Durian Into a Business
Before becoming an entrepreneur, Eddie spent more than a decade in the tourism industry, where he developed a deep understanding of what makes a travel experience memorable.
His passion for durian began much earlier, having grown up around his grandfather’s orchards. Combining this personal connection with his tourism experience eventually inspired him to create something that could give visitors a lasting taste of Malaysia.
In 2014, Sunshine Kingdom was established with a vision to make durian more accessible throughout the year while presenting it as a premium Malaysian experience.
Celebrating Malaysia Through Food
Sunshine Kingdom specialises in premium durian-based food souvenirs, combining local flavours with carefully designed products and packaging.
The brand aims to offer travellers more than a souvenir. Each product is intended to represent a small part of Malaysia’s culinary heritage and give visitors something meaningful to take home.
Under Eddie’s leadership, the company has focused on quality, authenticity and creating memorable customer experiences.
Sharing Malaysian Flavours With the World
For Eddie, Sunshine Kingdom’s journey is closely connected to his belief in Malaysian warmth and hospitality.
As the brand continues to grow, his vision remains focused on introducing Malaysia’s distinctive flavours to a wider international audience while preserving the authenticity that inspired the business from the beginning.
Through Sunshine Kingdom, Eddie continues to turn a lifelong appreciation for durian into a platform for sharing Malaysian culture — one flavour, one souvenir and one experience at a time.