For Dreams Hooh Oi Leng, digital commerce is more than simply buying and selling online. It is an opportunity to create businesses, connect communities and give aspiring entrepreneurs new ways to build sustainable income.
Through YCB (M) Sdn Bhd, Dreams has developed a commerce ecosystem that combines technology, logistics and group buying to make products more accessible while creating opportunities for entrepreneurs.
Building Opportunities Through O2O Commerce
Under Dreams’ leadership, YCB has embraced an Online-to-Offline (O2O) group-buying model that connects digital commerce with physical pickup points.
The model is designed to simplify how products are marketed, purchased and delivered while helping consumers access quality products at competitive prices.
More importantly, YCB’s growing network of group-buying pickup points provides individuals with an opportunity to participate in the ecosystem and develop their own businesses with relatively small investments.
Taking Malaysian Products Beyond Borders
YCB’s ambitions extend beyond Malaysia. The company facilitates exports to multiple countries, helping bring Made in Malaysia products to international markets.
Its ecosystem also includes businesses such as ShowTV Group Sdn Bhd, a digital retail company, and 44 Factory Mart, a wholesale marketplace offering a range of products.
Together, these businesses support YCB’s broader goal of connecting entrepreneurs, consumers and products through an integrated commerce network.
Shaping the Future of Digital Commerce
From its headquarters in Pekan Sungai Besi, Kuala Lumpur, YCB continues to expand its presence in digital and cross-border commerce.
For Dreams, the company’s growth is closely connected to a larger purpose: making entrepreneurship more accessible and creating opportunities for individuals to build businesses of their own.
As commerce continues to evolve, she remains focused on strengthening YCB’s ecosystem while helping Malaysian entrepreneurs and products reach new markets.